BFSI

Increased campaign conversion rates by 2.4x to 4x resulting in 72% increase in new card issuance

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Challenges

The client is a leading regional Asian bank with over 10M retail banking customers. They wanted to expand their credit card business. They lacked a systematic and quantitative framework to acquire customers for credit card services based upon their customer footprint at a lower cost.

Solutions

An end-to-end customer acquisition solution was built, including the following components: Customer Propensity Model and segmentation, Customer Value Model with customer pre-credit decisioning risk criteria, a stratified business implementation strategy layer to match customer profile and journey with different touchpoints, channels and frequency was developed.

Outcomes

Up to 4x
increase in conversion from marketing campaigns
72%
increase in number of cards issued
20%
lower cost of card issuance

Retail

Enhanced company-wide spend visibility, higher supplier negotiating leverage, and 98% spend classified

TMT

Added incremental annual revenue of $130M through targeted subscriber marketing

Hospitality

Drive up booking by 93% for direct mail and 63% for emails through superior customer segmentation and targeting